Fulcrum Logic Inc. is yet again making news in the United Kingdom. The ‘Reading Chronicle’ covered the Global Brands Seminar in Slough, UK in March ‘07, where Fulcrum Logic’s CEO Rajesh Sinha was invited by the TVEP to share his vision for the company’s future development in the UK and the surrounding European regions. The article uncovers the key factors involved in Fulcrum Logic’s strategic location decisions to set up development centers across three different continents. Their strategic location decision to relocate to Reading, UK was a major contributing factor for its expansion plans into the European regions.